I’m a wordsmith and storyteller (unless it’s past my kids’ bedtime).

Welcome

Here’s what happened. I got lucky, got the password to @Nike, became the voice of the biggest sportswear brand in the world, wrote some tweets, wrote some captions, had twins, quit my job, changed a lot of diapers, started my own business, wrote some spots, changed even more diapers, wrote some more tweets, wrote some more captions, wrote a museum full of copy, literally, and now I’m writing this.

Hayward Hall

@Nike

Nike WHQ

Kobe XI

Jordan

Nike50: Pre

Nike50: Bill

Finish Line

Sabrina the GOAT

CV

After working for multiple agencies, I started my own freelancing business in 2016. I’m a versatile writer and storyteller and pride myself on creating with care and authenticity. As a freelancer, I thrive in my own lane, but love the camaraderie and creative magic that happens when I’m able to collaborate with a great team. I’m passionate about my craft, helping clients find their voice and telling stories that move people.